Built for ShopifyLive Product evolution log

Feature Updates

Blabbe is continuously evolving to improve product discovery, shopper experience, and store performance.

Updated regularly, built for real Shopify stores.

Built in Public, Improved Continuously. Blabbe is actively developed and improved based on real store usage, shopper behavior, and merchant feedback.

A Smarter, Faster, and More Reliable AI Shopping Experience

Blabbe has reached a new level of maturity as a Shopify AI shopping assistant. This release focuses on making conversations more intelligent, responses faster, and store interactions more reliable — all with one goal: helping shoppers move from question to purchase with less friction.

Over the past year, we've reworked how Blabbe understands intent, manages conversation context, interacts with Shopify data, and delivers responses in real time. The result is a significantly more natural shopping experience that feels closer to a real in-store assistant than a traditional chatbot.

What this means for your store

✓ Shoppers get more accurate product recommendations based on real intent
✓ Conversations feel continuous and contextual, not reset at every message
✓ Store answers (products, policies, shipping) are more reliable and consistent
✓ The entire experience is faster, smoother, and more conversion-focused

January 2026

A New Foundation for AI Shopping Conversations

Blabbe's conversation engine has been redesigned to move beyond simple chatbot behavior and toward a true AI-powered shopping assistant that understands intent, adapts dynamically, and guides users naturally through the buying journey.

🧠Intelligent Conversation Routing

Introduced dynamic follow-up routing (continue vs conclude logic)
Removed keyword-based follow-up detection in favor of contextual understanding
Replaced static classification with flexible, intent-driven routing

🎯Confidence-Based Decision Making

Added confidence scoring for all AI decisions
Introduced execution gating to avoid low-confidence Shopify queries
Reduced irrelevant product results and mismatched responses

💬Natural Clarification Flow

Detects when a request needs clarification instead of guessing
Asks intelligent follow-up questions to refine intent
Improves outcomes for vague queries like "something nice" or "cheaper options"

🔁Persistent Intent Memory

Added session-based intent memory (intent stickiness)
Maintains product context across follow-ups
Enables natural multi-step conversations like: "Show me jackets → cheaper ones → waterproof options"

December 2025

Conversation Stability and Real-Time Experience

This update focused on making Blabbe feel fast, smooth, and consistent — especially during longer or more complex conversations.

⚡Real-Time Streaming Improvements

Stabilized streaming flow from initial response to final message
Improved synchronization between live responses and stored messages
Reduced visual inconsistencies during message rendering

🔄Reliable Message Handling

Eliminated duplicate assistant replies
Ensured idempotent response handling (no repeated outputs)
Improved message finalization logic for consistency

🧠Long Conversation Handling

Introduced history summarization for long chat sessions
Maintains context while reducing processing overhead
Improves performance in high-interaction sessions

November 2025

Stronger Shopify Integration and Execution Reliability

Blabbe's connection to Shopify was reinforced to ensure that every action — from product discovery to policy retrieval — works reliably.

🛍Accurate Shopify Execution

Eliminated silent failures in Shopify queries
Improved validation of product, policy, and store data retrieval
Ensured consistent execution of actionable flows

🧩Backend Stability Improvements

Improved Firestore message handling and storage reliability
Removed fragile dependencies in message indexing
Strengthened API error handling across all flows

October 2025

Structured Policy Intelligence and Knowledge Layer

Blabbe introduced a scalable system for understanding store policies and using them effectively in AI responses.

📄Policy Knowledge System

Implemented structured storage for store policies and metadata
Introduced optimized chunking (~800 characters) for efficient retrieval
Improved parsing of HTML-based policy content

🤖Better Policy Answers

Improved accuracy of shipping, return, and privacy responses
Reduced ambiguity in policy explanations
Made policy answers easier to understand in a conversational format

September 2025

AI Performance Optimization and Faster Responses

Blabbe's AI pipeline was optimized to deliver faster, more efficient responses at scale.

⚡Faster AI Processing

Switched to batch embeddings instead of per-chunk processing
Reduced API calls and overall processing time
Improved response speed across all chat scenarios

🚀Scalable AI Architecture

Optimized knowledge retrieval workflows
Reduced unnecessary computation across AI flows
Improved efficiency for high-volume stores

The Vision

Built for Continuous Improvement

Blabbe is not a static tool. It is a continuously evolving AI shopping assistant designed to improve alongside real Shopify stores.

Every update is driven by real shopper behavior, merchant feedback, and the goal of reducing friction in the buying journey. From product discovery to policy clarity, every improvement is designed to help merchants convert more visitors into customers, while delivering a smoother and more human shopping experience.

10+Releases shipped

12moOf active development

AlwaysImproving